Strawbridge Studios
2025
Strawbridge Wrapped
Driving engagement by following a social media trend
Overview
Using a current trend to highlight the company's successes
The end of 2025 was upon us, and so was the "Spotify Wrapped" trend. The marketing supervisor noticed this and decided it was the perfect trend for Strawbridge to follow. It was fun, recognizable to a wide audience, and perfect to showcase the great work the company has done the past year. I took this project head-on, and I found myself deeply enjoying the process.
Process
Gathering information and making it undeniably "Strawbridge"
Working alongside the marketing supervisor, we created a moodboard with examples of how posts that follow the "wrapped" trend highlight their success. We found that each slide within the post included 1-2 blips of data presented in a visually compelling way while matching the company's branding.
The marketing supervisor connected with the executive team to gather the most impressive data points from the past year. Once these were gathered, we made a mockup of how we wanted the post to flow. With this information, I was able to jump into designing!
Final Design
Presenting data in an engaging way
After the research phase and designing a few drafts, we landed on a final design that was modern yet fun, and was perfectly "Strawbridge-coded." The post invites the user to swipe through and view Strawbridge's incredible stats from 2025, ending with a lighthearted spin on the previous slides.
Outcome and Lessons
One of the most liked posts on the company Instagram page
As of 5/5/2026, this specific post is the most liked post on the Strawbridge Studios Instagram page, gathering 77 organic likes total (a huge increase from the average post getting around 10 likes).
This project:
- Provided insight on social media marketing
- Reinforced the importance of research
- Taught me how to balance a social media trend with an established branding system
